Sunscreen In The Winter? YES!!!

Summer is behind us, and the days are shorter, darker, and even here in California, a little colder. In conversations with my clients, I find that many of them feel that sunscreen is a fair weather friend. This is simply not true.

Just because the sun seems weaker, don't let that fool you. Even in the darkest of days, your skin is under attack through incidental damage.  These are the UV rays that come from ambient light sources, and even, brace yourself, a cell phone screen.  We all lift our phones to our faces to check our messages or make the now almost extinct phone call.  We are placing a device right next to our unprotected skin that is emitting the rays that we work to prevent all other times off the year.    These rays break down collagen, and can lead to age spots, freckles, and even hyperpigmentation.  Don't think of it as sunblock...Let's start calling it "light block".  

Something to also consider are the environmental factors that can affect your skin. Here in California, we have had a year of wildfire after wildfire. Even in areas not directly impacted by these factors, there is a cost for your skin.  Particulate matter is carried on the wind for miles and miles, and those micropollutants will find their way into your pores. The same goes for heavy pollution environments, like major cities. To be sure you are doing the most for your skin in these conditions, it's crucial that you use a product that has an anti-oxidant property to combat all the unseen particles that you come into contact with every day. 

Shameless Product Endorsement....

To meet the need for year round protection with antioxidants, I fully recommend M.A.D. Hyper Sheer 50 daily moisturizer and body sunscreen.  It is Broad spectrum with SPF 50, and disappears on application leaving no residue or "white lines".  The antioxidant formula with vitamin C & E will help to keep airborne pollutants at bay, and with formulas for both face and body, you really can't go wrong.  Additionally, it smells clean and fresh, making it ideal for both men and women to use daily.  And by daily I mean even in the winter...

FACE

BODY

So, just because you put up the tree, that doesn't mean you should put the sunblock away. It's always going to be a daily part of a healthy skin care routine, and anyway, don't you want to look your best in all those holiday photos?
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